At Aanujj Kapoor Labels, sustainability has been embraced not just as a trend, but as a conscious way of life. For Aanujj Kapoor, sustainability has never been limited to using organic fabrics or natural dyes. Instead, it has been seen as a deeper commitment — a responsibility to rethink how fashion is created, consumed, and preserved.
Every step at the studio has been thoughtfully designed to minimize waste. Fabrics have not only been sourced with care but have also been used mindfully. Leftover pieces, no matter how small, have been preserved with the belief that each has a story waiting to be told. Nothing has been discarded without intention; rather, it has been repurposed or reimagined into something beautiful and useful.
The studio has also actively worked with dead stock and leftover printed fabrics collected from wholesalers and small vendors — materials that would otherwise have found their way to unregulated waste sectors or landfill sites. These forgotten fabrics have been given a second life through creative, thoughtful design.
Made-to-order production has been adopted as a key solution to overproduction. By working on a "print on demand" and "create on demand" model, the label has consciously avoided the burden of excess inventory and dead stock. This practice not only reduced waste but also honored each customer's unique preference.
At Aanujj Kapoor Labels, sustainability has not ended with manufacturing. It has extended beyond — into the afterlife of garments, into community conversations, and into the very culture of the studio. For Aanujj, sustainable fashion has meant crafting consciously, producing responsibly, and always remembering that fashion must first respect the planet it draws from.
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+91 9371120505
support@aanujjkapoorlaybels.in
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